Melinda from Quint App needed a fast, punchy video showcasing their new app’s capabilities. We decided to keep the video under a minute to maximize the viewer’s attention.
We looked at all the elements of the app and decided that a practical, hands-on approach would work best. No fancy graphics were used – this enable the viewer to clearly see the ease of use when using the app. GCImagery set up the lighting and location, which guaranteed the viewer’s focus stayed on the app.
We started by showing the end product and achievement of the app to create engagement and interest, luring viewer to know more. By colour correcting the footage, we created a warm and welcoming look for the video, with a contemporary soundtrack adding drama. The end result is a snappy, slick video showing exactly what this app is capable of achieving.