Lock It Up – Smirnoff Ice

Lock It Up came to us needing a video to encourage young festival goers to use Lock It Up’s hire lockers.

We came up with a visual story taken from the point of view party people, sharing their journey through the festival, and highlighting not only the safety benefits for the lockers, but also the practical uses in a fun and funky way. With the festival atmosphere presented through the video, we ensured a connection with the target audience.

The end result is an entertaining, edgy video with a great soundtrack, which appeals to the target audience. GCImagery managed to promote a locker as cool and trendy benefit and advantage to the festival party-goer clientele.